Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.

In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!

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Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.

In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store. 

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Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.

In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click to purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.

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In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!

The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.

In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. 

Instead of focusing solely on pre-purchase upsells, tap into the potential of upselling after the initial transaction is completed. Test different offers, including algorithm-based recommendations or upselling the most or least expensive products. Get creative with complimentary products or additional services that can increase AOV and enhance customer satisfaction.

In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! 

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With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.

In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.

Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful ecommerce business. 

In this episode, Jordan West and Izzy Rosensweig, Portless emphasizes the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.

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Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.

In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. 

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.

But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.

In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.

The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.

In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. 

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The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.

In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. 

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The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.

In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies.

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