Ep 476: Everything we knew about CRO was wrong!
The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.
In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
It’s important to build websites with a good user interface (UI) and user experience (UX)
Many websites are not user-friendly and visitors only use them out of necessity
UX and UI design has a role in website experience and brand quality
User feedback's effect on conversion rates and importance of first impressions and messaging
Building trust with customers is important for social proof
We tend to rely on peer recommendations and actions when making purchasing decisions
Focus on benefits rather than features
Best practices not always guaranteeing high conversion rates
The core principle for high converting websites: social proof, building trust, and considering visitor behavior
Focusing on CRO and human interaction with websites, acknowledging limitations of data alone
Remove unnecessary content and avoid industry jargon on websites
Understanding customer barriers through surveys and user tests
Data-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.
Recommended Book:
Building a Story Brand
https://www.goodreads.com/en/book/show/35183794
Recommended Audio Book:
Jason Swenk
Recommended Tools:
Hotjar:
Recommended Link:
Free Website Audit
https://thrillxdesign.com/free-website-review/
Today’s Guest:
Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. With a background in marketing and sales, Arsh made a career pivot into UX and UI design after working at various prominent companies and agencies in Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies. Drawing on his business background, Arsh recognized the true value of design - it is not just about aesthetics, but also about generating revenue and achieving business goals. This realization became the driving force behind the establishment of Thrulex.
Connect and learn more about Arsh and ThrillX here:
Website: https://thrillxdesign.com/
LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/
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