YOUR GROWTH PARTNERS
As an established brand with growth goals, you’re looking for a partner that gets you. Your brand is unique, and you’ve worked hard to grow it to this point - no easy feat!
You’re not just going to leave the future of your brand up to anyone. You want a team that has been there and done it successfully. We’ve grown our own in-house brands with great success, and use them as our sandbox to develop unique eCommerce strategies that we implement for brands we partner with.
Jordan West - Founder & CEO
Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.
Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.
Sean Lang - Co-founder & PRESIDENT
Sean Lang has gravitated towards digital pursuits since childhood, starting with animation and web design before finally discovering digital marketing. With over a decade of business operations management experience across multiple industries, he spends his days managing the company operations, and his free time is spent as a professional freelance musician (drummer, to be specific). His creative background, coupled with a love of process management and interpreting data makes upGrowth Commerce his favourite way to combine his analytical and creative sides.
Fun Fact: Sean is a full time member of Metal Blade Records recording artist Kardashev
MISSION STATEMENT
To be the trusted, strategic partner for eCommerce brands on a mission to build sustainable growth, resilience and a loyal base of repeat customers.
Core Values
It can always be 10% better
At our core, we believe in the relentless pursuit of improvement. Excellence isn't a destination; it's an ongoing journey. We're committed to making everything we do 10% better than ‘the best’, fostering innovation and excellence in all our endeavors.
We have a bias for action
We thrive on action, not hesitation. With a strong bias for action, we understand that waiting for perfection can lead to missed opportunities. We take initiative, make decisions, and learn from experiences, ensuring progress never stalls.
We have a relentless passion for growth
Growth is the heart of our company. We nurture an unwavering passion for personal and professional development. Our team constantly seeks new knowledge and skills, pushing boundaries to reach new heights.
We are experts
Expertise is our cornerstone. We take immense pride in being true experts in our field. Whether it's digital marketing, strategy, or any other aspect of our work, we don't just meet expectations; we exceed them. We strive to be the go-to source for knowledge and solutions.
Transparency and visibility
Open communication is fundamental to us. We believe in transparency within our organization and with our clients. Transparency builds trust and fosters collaboration. By sharing our processes and progress openly, we create an environment where everyone has a clear view of our journey.
Extreme ownership
Extreme Ownership is our way of life. We believe in taking ownership of our actions and decisions, recognizing that our responses are within our control. We don't blame external factors; instead, we take responsibility for our outcomes. This mindset empowers us to make positive changes and drive success.
Pressure Produces Diamonds
We embrace pressure, challenges, and adversity. Like diamonds formed under pressure, we believe that the most extraordinary results come from facing and conquering the most significant challenges. Pressure is not something we fear; it's something we leverage for growth and innovation.
Discipline Equals Freedom
Discipline is the foundation of our success. We value the discipline to follow processes, stay true to our principles, and make data-driven decisions. It's through discipline that we achieve the freedom to innovate, take risks, and create outstanding results. Discipline liberates us from chaos and uncertainty.