Case Studies
We've helped brands…
A lot of brands!
Our case studies are designed to show you how upGrowth Commerce can help you;
Scale up your brand
Drive profitability
Use and scale new platforms
If you're not convinced we know what we're doing after these - you may never be!
Our collaboration with an outdoor adventure gear brand led to a 143% YOY profitable growth in 2023. Initially challenged by an over-reliance on influencer and affiliate marketing, budgetary uncertainties for marketing diversification, and the absence of a scalable growth strategy, upGrowth crafted a solution through an omnichannel marketing approach. Implementing our scaling framework on Meta and Google, we unlocked two new marketing channels and reduced the CPA by 20%, demonstrating the effectiveness of strategic marketing diversification.
For an in-depth exploration, you can read more.
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Our engagement with a kids' clothing and swimwear brand led to a 500% increase in first-time customers and a 76% reduction in CPA in 2023. This brand struggled with a high dependency on a single marketing channel and excessive reliance on discounts, resulting in a high returning customer rate of 80-90%. upGrowth's strategy involved restructuring sales campaigns on Facebook, moving away from discount offers, and introducing a value-added approach with free gifts. This comprehensive approach significantly improved customer acquisition costs and diversified marketing channels.
Discover the full success story here.
Services Used
Our partnership with a men's grooming products brand resulted in a 91% revenue increase in just three months. The brand grappled with challenges like promoting various SKUs, boosting revenue beyond $30k/month, and achieving a sustainable ROAS during scaling. Our solution involved restructuring the ad account, audience testing, and implementing the upGrowth Google ads framework. This approach not only addressed the biggest pain point of managing ads independently but also proved that narrow audience targeting could significantly enhance ROAS under specific conditions.
Dive deeper into the strategy and outcomes here.
Services Used
Our partnership with a vitamins brand led to a 552% revenue increase, growing from $16.8K to $110K per month in just four months. The brand faced challenges such as increasing revenue while remaining profitable, lacking resources for creative testing, and the need to sell various SKUs. upGrowth's strategy focused on leveraging the 80/20 principle, whitelisting ads, and doubling down on bundles and subscriptions. Our approach included landing page design, creative testing, and a better ad account structure, significantly enhancing Facebook spend efficiency while maintaining a positive ROAS and CPA.
Discover the strategic insights and outcomes here.
Services Used
Our collaboration with a jewelry brand achieved a 38% growth in top-of-funnel (TOF) Return On Ad Spend (ROAS) and a 20% reduction in acquisition costs in just one month. The brand struggled with low conversions, below-target ROAS, and long sales cycles that made ads unprofitable. Our strategy involved creative testing, optimizations, and focusing on storytelling for specific products, which led to increased conversions and improved ROAS. This case study underscores the impact of strategic storytelling and targeted marketing in overcoming sales challenges.
For more insights, you can explore the full case study here.
Services Used
Our involvement with the Little & Lively kids' apparel brand showcased a transformative journey to a 7-figure revenue, underpinned by a robust Facebook and Google advertising strategy. From a standing start with zero ad spend, the strategy propelled the brand to achieve a stellar 6.26x ROAS over five years, with more than 20,000 orders placed. The strategic focus on storytelling, audience engagement, and targeted ad placements within Canada were key drivers of this success. For a detailed exploration of the tactics and outcomes.
Please read the full case study here.
Services Used
Our collaboration with a linen bedsheet company significantly improved their marketing efficiency, resulting in a 425% increase in Return On Ad Spend (ROAS) and a dramatic reduction in ad spend by 70%. This achievement came after overcoming challenges like dissatisfaction with previous marketing efforts and skepticism about digital marketing's efficacy. By introducing targeted offers, optimizing creatives and ad copy, and refining landing pages, we transformed their digital marketing strategy, leading to substantial revenue growth.
For a closer look at the strategies employed and the impressive outcomes, visit the full case study here.
Services Used
Our strategic intervention for an online store led to an astonishing 1387% sales increase in just six months, enhancing the store's Return On Ad Spend (ROAS) from 1.0 to an impressive 14.87. By refining the ad account setup, optimizing keywords, and iterating on ad copy based on performance data, we maximized ad efficiency and dramatically improved sales. This case exemplifies the power of targeted, data-driven marketing strategies in achieving scalable growth.
For a comprehensive overview, please visit the case study page.
Services Used
Our collaboration with the Whistle & Flute Clothing brand demonstrates an extraordinary success in digital marketing, achieving a Return On Ad Spend (ROAS) of $28.22 for every dollar spent in ads. This case involved transitioning the brand from no paid marketing strategy to a sophisticated approach that leveraged compelling storytelling, organic content optimization, and targeted campaigns within Canada. The strategies focused on catalog ads, collection ads, and retargeting campaigns, leading to a sustained high ROAS.
For an in-depth look at the transformation and result, you can explore the full case study here.
Services Used
Our engagement with Vintage Gentlemen redefined their marketing trajectory, overcoming challenges of high CPA and strategic inconsistencies to significantly enhance their revenue, which peaked at $4 million in 2023. Starting with an ad spend that ranged from $1K to $5K daily, primarily on Meta platforms, our comprehensive strategy revitalized their marketing approach by optimizing spending, introducing Google Ads, and refining their attribution model. These efforts dramatically improved their Marketing Efficiency Ratio from 80% to 50% and reduced the CPA from $150 to $70. The integration of strategic content creation and diversified ad placements also contributed to stabilizing their revenue fluctuations, setting the stage for consistent growth. For a detailed exploration of our effective tactics and the outcomes achieved
Please read the full case study here.
Services Used