Little & Lively Clothing
Facebook Marketing Case Study
6.26x ROAS
over 5 years
20,000+
ORDERS
7-FIGURE
REVENUE
a company we helped build from the ground up
Before upGrowth Commerce
Jordan, our CEO, founded Little & Lively with his wife, Carmen. The company started its growth organically out of their living room, but they quickly realized that the fastest way to grow the business was through paid ads on Facebook and Google.
Ad Spend: $0
Website Purchase Conversion Value: $0
Ad Purchases: $0
Return On Ad Spend: $0
Tell a compelling story to their audience. Retarget every website visitor with the brand story so that they know what Little & Lively is all about.
Retarget engagement audiences with review ads. Also help gather as many review ads as possible.
Reach an audience that we used to be able to reach organically on Instagram
Re-purpose creative that had worked well organically
The biggest drivers of return on ad-spend (ROAS) were:
Catalog Ads
Collection Ads
Retargeting Campaigns
Narrow targeting within Canada
upGrowth Results
Ad Spend: $301,995
Website Purchase Conversion Value: $1,884,814
Ad Purchases: 20,547
ROAS: 6.26
