Men’s Grooming Products Brand Case Study
Profitable Growth in just 3 months!
91% Increase in Revenue
Worried about getting to profitability with ads?
Challenge They Faced
Promoting different SKUs
Increasing revenue past 30k/m
Maintaining a good ROAS as they scaled up (they weren’t able to on their own)
What we found
Narrow audiences were working well but not scalable at all!
Static performed better than video
Bundles helped a lot in improving the ROAS
The upGrowth Solution
Better structure of the ad account (TOF, MOF, BOF)
Audience testing (military)
Implementing the upGrowth Google ads framework
The Results
Biggest Pain Point
Managing the Ads by themselves and not being able to scale profitably or with new creative.
Case Study Highlight
How narrow audience targeting could be a good solution rather than broad. (in certain circumstances)