Ep 475: The 80/20 Rule of Ecommerce: How Focusing on Checkout Can Transform Your Business With Avi Moskowitz, Pretty Damn Quick
The critical issue of trust leakage. During the buying process, it is important to provide clear delivery promises to your customers. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention.
In this episode, Jordan West sits with guest Avi Moskowitz of Pretty Damn Quick to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Supporting teams and giving them autonomy
Data-driven delivery promises and their impact on brands
Lack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon.
Opportunities to improve trust and create a positive customer experience
The Pareto principle and its consistency in business
AI learning and its similarity to human intelligence
Addressing the challenge of building trust in e-commerce
The importance of quick delivery and increasing repeat purchases
The focus on the "leaky bucket" phenomenon
The inefficiency and lost resources in acquiring and losing customers
PDQ's focus on operational efficiency and delivery promises
Shopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.
Trust is crucial in business and should not be skipped over.
Focusing on the checkout process can significantly impact profitability and customer retention.
Recommended Tool:
Fireflies
https://app.fireflies.ai/
ChatGPT
https://chat.openai.com/
Pretty Damn Quick
https://www.prettydamnquick.com/
Recommended Book:
Good to Great
https://www.goodreads.com/book/show/76865.Good_to_Great
7 Habits of Highly Effective People
https://ati.dae.gov.in/ati12052021_1.pdf
Today’s Guest:
Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands- Pretty Damn Quick. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.
Connect and learn more about Avi and Pretty Damn Quick here:
LinkedIn: https://www.linkedin.com/in/moskowitzavi/
Website: https://www.prettydamnquick.com/
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