Ep 489: Lower CPA Than Meta Ads? How To Use Direct Mail To Scale Your Brand with Michael Epstein, PostPilot
With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP(Ideal Customer Profile) can fuel quick success and scalability for your business.
In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. They also dive in retention campaigns and reactivating customers.
Listen and learn in this episode!
Key takeaways from this episode:
Direct mail can be a powerful channel for scaling ecommerce brands, especially when integrated with the tech stack.
Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.
Retention campaigns are key for maximizing customer value, despite privacy updates limiting certain retargeting methods.
Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.
Intra-purchase latency data is crucial for understanding customer behavior and improving retention efforts.
Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.
Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.
Deeply understanding the customer and building products and marketing strategies based on that knowledge is the secret to scaling a brand.
Sufficient sample sizes and statistical significance are necessary when conducting tests and campaigns to ensure accurate results and insights.
Recommended Podcast/Audiobook:
Prof G: https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-galloway
Elon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281
Recommended App/Tool:
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
Shopify: https://www.shopify.com/
Retention.com: https://retention.com/
Hubspot: https://www.hubspot.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
Today’s Guest:
Michael Epstein, Co-founder of PostPilot, highly experienced DTC operator with over 20 years of expertise in running businesses. Alongside his cofounder, Drew, he has successfully managed and operated eight nine-figure enterprises in the private equity sector, specifically dealing with ecommerce brands. Throughout their career, Michael and Drew recognized the effectiveness of direct mail marketing but were frustrated by the outdated and time-consuming methods involved in its execution. Determined to streamline the process, they embarked on creating a revolutionary platform called postpilot. This software aims to be the Klaviyo equivalent for direct mail, integrating seamlessly with ecommerce technology stacks. With postpilot, users can effortlessly send one-off and automated triggered direct mail campaigns, akin to running an email campaign.
Connect and learn more about Michael and PostPilot:
Website: https://www.postpilot.com/
LinkedIn: https://www.linkedin.com/in/mepstein1/
Email: michael@postpilot.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
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