Ep 481: Increasing AOV - The Top 5 Places On Your DTC Website With Jacob Elbaum, Shivook
Instead of focusing solely on pre-purchase upsells, tap into the potential of upselling after the initial transaction is completed. Test different offers, including algorithm-based recommendations or upselling the most or least-expensive products. Get creative with complimentary products or additional services that can increase AOV and enhance customer satisfaction.
In this episode, Jordan West is joined by Jacob Elbaum, Co-Founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied to your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset!
Listen and learn in this episode!
Key takeaways from this episode:
Benefits of digital products for profit and customer satisfaction
Various strategies to try at the checkout
Evaluation of the checkout and post-purchase experience
Consideration of the thank you page and general factors
Assessing the brand's current average order value (AOV) and ways to increase it
Subscriptions, bundles, and Shopify Plus as impact factors
Toolbox of tools available to implement at different stages
Enjoyment of building things and having meaningful conversations
Belief that AOV optimization is more valuable than AB testing and conversion rate optimization (CRO)
Focus on AOV optimization as a quick way to achieve results
Importance of testing and creativity in determining the best upsells
Reversing the process by starting at the bottom (post-purchase) and adding offers
Increasing average order value, customer lifetime value, and profit
Recommended App/Tool:
11ElevenLabs: https://elevenlabs.io/
ReConvert: https://www.reconvert.io/
Convert: https://www.convert.com/
Rebuy: https://www.rebuyengine.com/
Candy Rack: https://apps.shopify.com/candyrack
Shoplift: https://www.shoplift.ai/
AppSumo: https://appsumo.com/
Recommended Podcast/Audiobook:
Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5W
Gary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBE
Today’s Guest:
Jacob Elbaum, Co-Founder of Shivook, an expert in cloud conversion rate optimization. He often encounters brands who approach him for AB testing without having enough data or qualifications. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.
Connect and learn more about Jacob and Shivook here:
Website: https://www.shivook.com/
LinkedIn: https://www.linkedin.com/in/jacobelbaum/
X: https://twitter.com/elbaum_jacob
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
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