Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!

Instead of focusing solely on pre-purchase upsells, tap into the potential of upselling after the initial transaction is completed. Test different offers, including algorithm-based recommendations or upselling the most or least expensive products. Get creative with complimentary products or additional services that can increase AOV and enhance customer satisfaction.

In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! 

Listen and learn in this episode!