Ep 482: Lessons from The Godfather Of E-commerce with Phil Masiello, CrunchGrowth
The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.
In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs.
Listen and learn in this episode!
Key takeaways from this episode:
Creativity as a key driver for brand success
The importance of understanding the brand and its target audience
The role of social media in promoting the brand and attracting customers
Acknowledgment that social media may not lead to immediate sales but can influence decision-making
Importance of thinking beyond advertising to scale a business
Starting locally and using someone else's influence to expand
Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
Raising prices is not a viable solution to address the problem.
Utilizing PR and leveraging others' influence to expand reach and gain attention.
Focusing on unique selling points, always telling the truth, and creatively targeting customers.
Recommended App/Tool:
Jasper AI: https://www.jasper.ai/
Recommended Podcast/Audiobook:
Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486
Today’s Guest:
Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. His previous ventures include 800razors.com, an E-commerce company selling high quality American made razors and shaving products for men and women; Raw Beauty, Inc., which developed and marketed Raw Essentials Skin Care through its website, on the shopping channels and retailers internationally; Metro Marketing, an agency focused on developing the online, retail and TV Shopping sales channels for emerging natural and organic brands; and The Daily Market, a Washington DC based grab-and-go meal chain that was sold to a major supermarket chain.
Connect and learn more about Phil and CrunchGrowth:
Website: https://www.crunchgrowth.com/ https://philmasiello.com/
LinkedIn: https://www.linkedin.com/in/phil-masiello/
X: https://twitter.com/CrunchGrowth
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
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