Ep 503: Tiktok Shops - Don't Miss Out On This Once In A Lifetime Opportunity! With Jake Bjorseth, Trndsttrs
Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers.
In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform. Jake revealed how TikTok shops are revolutionizing the landscape by shifting towards a more performance-driven approach.
Listen and learn in this episode!
Key takeaways from this episode:
The importance of creating compelling content on TikTok that convinces people to buy, rather than focusing solely on follower count.
The recommendation to go through a commerce medium with an IMS integration for listing products and managing inventory.
The trade-off of receiving multiple notifications from TikTok shops throughout the day for the benefits of being on the platform.
The value of understanding TikTok both as a consumer and in a business context.
The importance of prioritizing conversion over solely focusing on viral content on TikTok.
The benefits of TikTok shops in solving the attribution issues of TikTok ads and providing trustworthy purchase data.
The shift from traditional influencer marketing to performance-based influencer marketing on TikTok.
The change in payment structure for influencers, now being paid based on their content's performance.
The potential for highly lucrative affiliate marketing on TikTok by leveraging a large number of affiliates.
The importance of understanding and leveraging the features and algorithms of TikTok to reach and engage potential consumers on the For You page.
The value of posting multiple times a day on TikTok to maximize reach and visibility.
The importance of surrounding yourself with talented people and building a strong team for success in ecommerce and business.
Recommended App/Tool:
Superhuman: https://superhuman.com/
Whoop: https://www.whoop.com/us/en/
Recommended Book/Podcast:
The Meditations by Marcus Aurelius:
https://www.youtube.com/watch?v=rqqjU7zCI10
Gary Vee: https://garyvaynerchuk.com/podcast/
Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Today’s Guest:
Jake Bjorseth, Founder of Trndsttrs, driven by his passion for content creation and the desire to create a supportive community for like-minded individuals, Jake decided to establish his own content house. Bringing together a group of talented Gen Z influencers, they found a space where they could live, collaborate, and create content round the clock. Jake's vision was to not only build a content empire but also foster an environment that nurtured creativity and encouraged growth. Through his innovative approach and unwavering determination, Jake is poised to become a leading force in the world of influencer marketing.
Connect and learn more about Jake and Trndsttrs:
Website: https://www.trndsttrs.com/
LinkedIn: https://www.linkedin.com/in/trndsttr/
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