Ep 504: Q5 - The Most Wonderful Time In DTC? with Lauren Petrullo, Mongoose Media
Take advantage of Q5 opportunities. Q5, the week between Christmas Day and New Year's Eve, is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping, gift guides, and exclusive offers to capture procrastinators and justify purchases.
In this episode, Jordan West and Lauren Petrullo, Founder and CMO of Mongoose Media, discuss the importance of seizing opportunities during Q5. They also dug deep into data optimization, the difference between CPMs and CPAs, and even explored the fascinating world of TikTok Shops.
Listen and learn in this episode!
Key takeaways from this episode:
The importance of giving back to the world and supporting causes through platforms like tree-planting initiatives.
Making the most of Q5 for marketing efforts, particularly in the Facebook ad auction.
Adapting messaging to encourage last-minute shopping and provide gift guides during q5.
Understanding the difference between CPMs and CPAs and how they relate to advertising costs during q5.
The importance of using CAPI and event matching in Facebook advertising.
The need for well-rounded knowledge in Facebook advertising beyond just specializing in ads.
The value of strong data sets for optimization and performance in Facebook advertising.
The idea of starting with a new ad account and pixel each year for brands with high repurchase rates.
Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.
Addressing issues of content theft and how to handle it.
The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.
The importance of supporting small businesses online and optimizing features on social media platforms.
Recognizing the advanced eCommerce market in China and the potential for growth in the US.
The potential opportunities during q five and the importance of understanding and leveraging them for marketers.
Recommended App/Tool:
Stape: https://stape.io/
Popsixle: https://popsixle.com/
Blotout: https://blotout.io/
Hyros: https://hyros.com/
Triple Whale: https://www.triplewhale.com/
Forest: https://www.forestapp.cc/
Recommended Book/Podcast:
Perpetual Traffic: https://perpetualtraffic.com/podcast/
Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104
Today’s Guest:
Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. As a member of the in-house idea agency, Lauren's job involved coming up with extraordinary and imaginative concepts. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Lauren's time at Disney allowed her to channel her inner child and fuel her passion for creating incredible experiences.
Connect and learn more about Lauren and Mongoose Media:
Website: https://mongoosemedia.us/
LinkedIn: https://www.linkedin.com/in/laurenpetrullo/
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