Ep 501: Performance Influencers - This Is The Way with Noah Tucker, Social Snowball
Discover how to leverage your existing customer base by transforming them into valuable affiliates. By treating them as actual affiliates, you can unlock better customer acquisition results and tap into their networks.
In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality. This strategy isn't just for big businesses. Brands can scale up with thousands of creators.
Listen and learn in this episode!
Key takeaways from this episode:
Turning customers into affiliates can be a valuable strategy in affiliate marketing.
The Lifetime Value (LTV) of a brand impacts customers' motivation to refer friends.
Treating customers as actual affiliates in affiliate programs leads to better customer acquisition results.
Referral programs should be seen as customer acquisition channels, not just loyalty programs.
Brands are exploring partnerships with TikTok creators for customer acquisition.
TikTok creators don't necessarily need a large following, but the quality of their content matters.
Brands can scale up the strategy with thousands of creators, making it a valuable customer acquisition channel.
Legacy affiliate platforms like ShareASale may not be suitable for modern affiliates.
It's important to focus on strategic principles rather than getting caught up in tactical details.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
Repurpose.io: https://repurpose.io/
Superhuman: https://superhuman.com/
Arc Browser: https://arc.net/
Mantle: https://heymantle.com/
Recommended Audiobook/Podcast:
Rob Walling: https://www.startupsfortherestofus.com/
Today’s Guest:
Noah Trucker, CEO and Founder of Social Snowball, an affiliate and referral marketing platform for ecommerce. With a background of 5 years in the ecommerce space, Noah built Social Snowball out of his own needs. After experiencing frustration with the lack of functionality in existing affiliate programs and software, he embarked on a journey to create something better. Noah's dedication to improving the affiliate marketing industry led to the creation of Social Snowball, providing e-commerce businesses with an efficient and effective solution.
Connect and learn more about Noah and Social Snowball:
Website: https://socialsnowball.io/
LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/
X: https://twitter.com/noatuck
Improve your gross margins by up to 40%!
Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands.
Why Portless?
Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries.
Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.
Cost-Effective: Slash those cargo shipping and customs fees (thanks to Section 321!). Boost your gross margins by up to 40%!
Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.
Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and take control of your inventory this holiday season.
Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
