Ep 500: Send Them What? The Marketing Channel That No One Is Using with Mandy Herrmann
Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.
In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. Mandy shares valuable insights on why catalogs are making a comeback in today's digital age and how brands are effectively using them to create authentic connections and drive engagement with their customers.
Listen and learn in this episode!
Key takeaways from this episode:
Physical book engagement is valuable for consumers.
Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
Catalogs are beneficial for starting conversations and building brand loyalty.
Catalogs can be used for both customer retention and acquisition.
Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
Partnering with brands that have catalogs can result in better returns at a fraction of the cost.
Exploring marketing activities beyond social media and Google can help reach potential customers.
Inserts in packages can be used effectively for marketing materials.
Balancing cost efficiency and real-time tracking is crucial in catalog and online marketing.
It is important to adapt to changing marketing trends, such as the resurgence of QR codes.
Aligning the on-site experience with marketing efforts is essential for a seamless customer journey.
Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
Collaboration with other brands for catalog distribution can expand reach and be cost-effective.
Recommended App/Tool:
Krisp: https://krisp.ai/
PostPilot: https://www.postpilot.com/
Rockerbox: https://www.rockerbox.com/
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Recommended Audiobook/Podcast:
WTF: https://www.wtfpod.com/podcast
Today’s Guest:
Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post purchase with paid and unpaid channels gets her excited. Bringing cross-functional teams together and collaborate to come up with the next innovative campaign that accelerates growth and serves the customer is a highlight in her career.
Connect and learn more about Mandy:
LinkedIn: https://www.linkedin.com/in/mandy-herrmann/
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