Ep 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit Advisors
Imagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into?
In this episode, Jordan West and Jordan Salvit, Salvit Advisors engage in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peel back the layers of Little&Lively story, providing an expert analysis of the brand's performance, customer dynamics, and game-changing action steps that have the potential to drive monumental growth. From strategic customer engagement to the untapped product offerings.
Listen and learn in this episode!
Key takeaways from this episode:
Analyzing customer data and understanding the breakdown of existing and new customers is crucial for continued business growth.
The importance of identifying and leveraging high-performing and profitable products within the brand's product lineup with a high lifetime revenue value.
The significance of continuous testing and optimizing of marketing channels and strategies for customer acquisition, including considering platforms like TikTok and YouTube and refreshing ad accounts and pixels.
Creating a strong referral program to capitalize on the highly engaged customer base and leverage word-of-mouth marketing.
Prioritizing key focus areas, such as increasing new customer acquisition and emphasizing the first product customers purchase, to drive consistent and continuous brand growth.
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Today’s Guest:
Jordan Salvit, CEO and Founder of Salvit Advisors, embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth. With this newfound passion, he developed an advisory practice that is currently thriving and allowing him to have a great time doing what he loves.
Connect and learn more about Jordan and Salvit Advisors:
Website: https://www.salvit.com/
LinkedIn: https://www.linkedin.com/in/salvit/
X: https://twitter.com/jordansalvit
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