Ep 498: BFCM Part 3 - Email + SMS Strategies To Add 30% Cash!
Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way!
In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your emails, and updating your homepage with seasonal creatives. He also emphasized the importance of mobile and desktop friendliness and gathering feedback to ensure a top-notch shopping experience.
Listen and learn in this episode!
Key takeaways from this episode:
Planning and launching email marketing campaigns early for BFCM.
Optimizing your site for email capture and testing different offers to entice sign-ups.
Setting up data feed for personalizing email campaigns for different customer segments.
Sending warm-up emails with hints and teasers to create excitement without cannibalizing current sales.
Updating your homepage with seasonal creatives like creating gift guides and ensuring mobile and desktop friendliness.
Auditing your entire email sequence and series, updating them to be holiday-themed for BFCM readiness.
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