Ep 318: Bootstrapping Your Business Startup With Vivek Agarwal of Ookioh

Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.

In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Unit economics is knowing how much profit you make when you sell one unit of your product.
It’s a loss if you are burning money by just acquiring customers and not actually profiting.
When you are bootstrapping, you have to think everything through and be creative.
You have to have a sense of what the costs are when bootstrapping for the first couple of years.
People are not focusing on profit, that's why they don't spend as they should.
At the end of the day, the goal is to make money.
Do a lot of research for your business.

Recommended App: Slack
https://www.slack.com

Recommended Podcast: Bloomberg Podcasts
https://www.bloomberg.com/podcasts

Today’s Guest:

Vivek Agarwal is the founder of Ookioh.

Ookioh is a brand of modern and fun women’s swimwear.

Connect and learn more about Vivek and Ookioh here:

LinkedIn: https://www.linkedin.com/in/vivagarwals
E-mail Address: vivek@llenroc.com
Website: https://www.ookioh.com
Instagram: https://www.instagram.com/ookioh

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