Ep 317: TikTok Ads in 2022 with Jordan West
TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok.
In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Over 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting.
You can now tell an entire story in one of your TikTok ads.
In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds.
Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends.
TikTok recommends putting 5 ads in your ad sets.
User-generated content (UGC) almost always does better as ads than the content you make as a brand.
Make sure that whoever gets on camera knows what they have to do.
Content matters so much on these platforms.
Your return on ad spend (ROAS) is understandably not going to be amazing at first.
You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics.
Make sure to choose the correct objective.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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