Ep 319: Expanding a Brand to Different Countries with Matteo Grassi, Popup
The way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences.
In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
In cross-border commerce, it is recommended to have separate and localized stores.
If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.
Customers want a substantial amount of information on a landing page.
Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.
You can use popup stores to test different things.
In scaling a brand, use a multi-channel marketing strategy.
If you are starting a brand, try to build a community.
Today’s Guest:
Matteo Grassi is a co-founder and the CEO of Popup.
Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.
Connect and learn more about Matteo here:
LinkedIn: https://ie.linkedin.com/in/matteowastaken
Website: https://www.popup.store
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