Ep 538: Leverage Giveaways - The New Way with Jordan West
Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.
In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact.
Listen and learn in this episode!
Key takeaways from this episode:
Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.
It's important to configure all integrations in the backend before starting a new giveaway.
Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.
Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.
Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.
Paid ads, especially video ads, can be highly effective for promoting the giveaway.
Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.
Recommended Tools/App:
KingSumo: https://kingsumo.com/
Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/
Zapier: https://zapier.com/
Klaviyo: https://www.klaviyo.com/
Chat GPT: https://chat.openai.com/
SendLane: https://www.sendlane.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Learn more here: Finale Inventory
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