Ep 537: Why Agencies Suck Part 2 - How To Work With Your Agency with Jordan West
Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.
In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies.
Listen and learn in this episode!
Key takeaways from this episode:
Overcommunicate and don't assume that the agency knows everything about your business.
Provide specific goals and expectations instead of talking in generalities.
Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.
Avoid bringing emotions and inflammatory language into the relationship with the agency.
Recognize the need for personal and business development to become more effective in working with agencies.
Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.
Recommended Tools/App:
EOS (Entrepreneurial Operating System):
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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