Ep 532: How to Find a Blue Ocean in the Red Ocean of Beauty with Julie Floyd, StyldLife
The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.
In this episode, Jordan West and Julie Floyd, Founder and CEO of StyldLife share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope. They also delve into the tactics for growth and the mindset required for scaling a business.
Listen and learn in this episode!
Key takeaways from this episode:
Be open to new opportunities and constantly look for areas to grow and expand the business.
Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
Listen and learn from others to gain valuable insights and perspectives.
Utilize platforms like TikTok for marketing and communication to reach new audiences.
Be willing to say yes to new opportunities and be open to exploring new areas for business growth and development.
Recommended Tools/App:
Slack: https://slack.com/
Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
Recommended Podcast/Audiobook:
Cutting for Stone by Abraham Verghese:
https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M
Today’s Guest:
Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings. Julie embrace her own sense of style and confidence, leading to a newfound sense of empowerment and self-assuredness.
Connect and learn more about Julie and StyldLife:
LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/
Email: jfloyd@styldlife.com
Website: https://www.styldlife.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase.
OneClickUpsell is the original upsell app for Shopify, and it’s highly-profitable upsell funnels have already made half-a-billion dollars (that’s BILLION with a “B”!) in additional revenue for their users!
It only takes a few clicks to install the app, launch your first upsell, and start generating 10–15% more revenue today—as in right now!
Don’t miss out on another dollar in free upsells.
Learn more here: OneClickUpsell
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
