Ep 531: Jordan's Strange Test - It Might Just Work...
Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.
In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels.
Listen and learn in this episode!
Key takeaways from this episode:
Testing new offers and marketing experiments is essential for learning and growth in ecommerce.
It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.
Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.
Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.
The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.
Recommended Tools/App:
Lifetimely: https://www.lifetimely.io/
Liverecover: https://liverecover.com/
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