Ep 429: Pitfalls to Avoid on Amazon With Betsy McGinn
Are you thinking of dipping your toes into the Amazon waters? You need to know the right foundations to begin with and the pitfalls to avoid to have a greater chance of success.
In this episode, Amazon Expert Betsy McGinn talks about all of the pitfalls she’s seen with DTC brands jumping over to Amazon and shares some valuable tips on how you can avoid these mistakes and the things you should know before making the move.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Having a parallel DTC and Amazon Strategy at the same time is the best way to go for a lot of different reasons. Both of them work so well together.
Getting your account set up correctly is where people struggle at the very beginning. It can take months to activate your account correctly. When done incorrectly, it could lead to Amazon shutting down your account.
If somebody goes to your page and it looks mediocre, they're probably going to go somewhere else where it looks better.
The only things that are indexed in search are the product title and 5 bullet points. These are the most important two things you should do.
Discounting is not the best tactic on Amazon.
What tends to work on Amazon is coupons. They can work as great acquisition tools.
Amazon shoppers expect a fair price but surveys show that the top reason why people go to Amazon is for selection, free delivery, and the speed of delivery. They expect fair prices but they don't go specifically for the price.
Don't let a series of tactical decisions substitute for a well-crafted strategy.
Recommended App:
Helium 10 https://www.helium10.com/
Jungle Scout https://www.junglescout.com/
Recommended Podcast:
How I Built This? with Guy Raz https://wondery.com/shows/how-i-built-this/
Recommended Book:
The Amazon Roadmap https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing/dp/194964202X
Today’s Guest:
Betsy McGinn is an Amazon Expert. She had been working for 16 years in eCommerce with consumer product brands.
Connect and learn more about Betsy McGinn here:
Website: https://www.mcginnecomm.com
LinkedIn: https://www.linkedin.com/in/betsy-mcginn
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