Best of 2022 Part 3: ‘The Tok-ening’ Making TikTok Your #1 Revenue Driver with John Roman, BattlBox
Create awesome content and Tiktok will do the rest!
In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Start with videos about your products and base them on what’s trending on the platform.
TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
Mix up your videos with some comedy trends on TikTok.
Try to post daily or 5-6 days a week.
People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
Gaming the system is creating awesome content.
When you see an opportunity to scale, go for it.
Today’s Guest:
John Roman is the CEO of Battlbox.
BattlBox provides subscriptions for outdoor survival gear packages.
Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
