Ep 511: How To Launch A New Product With No Facebook Ads With Nikita Vakhrushev, Aspekt Agency
Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions.
In this episode, Jordan West and Nikita Vakhrushev, CEO/Founder of Aspekt, an e-commerce expert specializing in email and SMS marketing. Together, they dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success. From the importance of transparency and trust to the value of customer segmentation and effective email design.
Listen and learn in this episode!
Key takeaways from this episode:
The importance of personalization in business interactions and communication.
The value of not stopping client acquisition, especially for agencies, as churn is inevitable and pausing it can have negative ripple effects.
The importance of hiring email designers instead of only email marketers, as design is a skill that cannot be easily taught.
The significance of building and maintaining great relationships with clients to improve retention rates.
The caution against using false scarcity and urgency in offers, aiming to maintain trust with customers.
The importance of segmentation in marketing and using multiple messages and emails to hype up a product launch.
Recommended App/Tool:
Sendlane: https://www.sendlane.com/
Woocommerce: https://woo.com/
Klaviyo: https://www.klaviyo.com/
Figma:https://www.figma.com/
Bit.ly: https://bit.ly/
Recommended Audiobook/Podcast:
Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Dan Sullivan: https://10xeasierbook.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Nikita Vakhrushev, CEO/Founder of Aspekt, have helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build online audience and improve brand engagement all while maintaining a positive ROI (return on investment). He focus on generating business RESULTS the most efficient way possible. Whether it's through email or SMS marketing.
Connect and learn more about Nikita and Aspekt here:
Website: https://aspektagency.com/
Youtube: https://www.youtube.com/@NikitaVakhrushevTV
LinkedIn: https://www.linkedin.com/in/nikita-v/
X: https://twitter.com/nikitavakhrushv
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
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