Ep 509: 2024 Crystal Ball With One Of DTCs Biggest Brands CMO
With increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive.
In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss the catalyst for brand bankruptcies and the importance of full-funnel marketing. They share insights on repositioning a DTC brand and adapting to the post-privacy era. They also explore the effectiveness of marketing spend, the resurgence of direct mail, and the role of TikTok in brand acquisition.
Listen and learn in this episode!
Key takeaways from this episode:
The DTC landscape has evolved, and brands need to focus on full-funnel marketing and repositioning to stay relevant.
The post-privacy era requires brands to adapt their marketing strategies and invest in first-party data.
Direct mail and TikTok can be effective acquisition channels for brands.
Struggling brands should focus on creating quality content and leveraging inexpensive platforms to reach their target audience.
In a rapidly changing market, brands need to be agile, embrace experimentation, and make data-driven decisions.
Recommended App/Tool:
Slack: https://slack.com/
Midjourney: https://www.midjourney.com/
Canva: https://www.canva.com/
Recommended Audiobook:
I, Human: https://www.audible.com/pd/I-Human-Audiobook/B0BVPCFJM3
Today’s Guest:
Brent Cooke, former CMO of MVMT, has an extensive experience designing and executing clearly defined marketing and communications strategies that drive customer-centric growth for industry leaders and leading national brands. Proven track record of managing challenging business situations and executing turnaround and growth initiatives to achieve revenue and profitability goals, stakeholder buy-in, and customer needs. Broad expertise in strategic planning, market analysis, and financial management with significant accomplishments developing sales teams and launching impactful branding, communications, advertising, public relations, social media, and consumer and constituent engagement programs.
Connect and learn more about Brent:
Email: 4thwallinsights@gmail.com
LinkedIn: https://www.linkedin.com/in/brent-cooke-mktg/
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