Ep 492: How To Do A Brand Deal With Netflix with Bernadette Orscher, Geeks Who Drink
Partnerships really can absolutely open up the aperture when it comes to awareness. When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial.
In this episode, Jordan West and Bernadette Orscher, Marketing Director of Geeks Who Drink explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette strives to reinvigorate her own business, she highlights the power of creating a program within the community. By giving people a reason to step out of their homes and join in socialization, her mission is to foster genuine connections while providing an enriching experience.
Listen and learn in this episode!
Key takeaways from this episode:
Partnerships can help marketers find new audiences and connect with them.
Creating engaging content and experiences, such as weekly quizzes and events, can help build a captivated community.
Innovations in technology significantly impact work dynamics, customer communication, and data utilization.
Giving people a reason to get out of the house can resonate with the audience and create connections.
Creating internal brand workshops and using tools like Figma can align teams and clarify brand perception.
Staying relevant in a rapidly changing technological landscape requires using apps and trivia games to engage with others.
Core values, inclusivity, and entertainment are essential for shaping brand partnerships.
Catching someone at the right moment and leveraging search engine value is crucial for effective marketing.
Blitzing a market and covering designated market areas can result in stronger outcomes and success.
Recommended Podcast/Audiobook:
That's Messed Up: An SVU Podcast : https://www.exactlyrightmedia.com/thats-messed-up
Dateline: https://www.iheart.com/podcast/552-dateline-nbc-43034875/
Recommended App/Tool:
Canva: https://www.canva.com/
Figma: https://www.figma.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
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Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
Today’s Guest:
Bernadette Orscher, Marketing Director of Geeks Who Drink is a seasoned brand builder with a diverse portfolio of experience. She has a knack for revitalizing legacy companies in need of a fresh perspective. Her career kicked off with Playboy, where she played a crucial role in the licensing department, breathing new life into the brand. After that, she joined OkCupid, undertaking brand marketing strategies that helped propel the company forward. Currently, Bernadette is part of the team at Geeks Who Drink, and she absolutely loves working on their fun and exciting product.
Connect and learn more about Bernadette and Geeks Who Drink:
Website: https://www.geekswhodrink.com/
LinkedIn: https://www.linkedin.com/in/bernadette-libonate-orscher-1087567/
Twitter: https://twitter.com/geekswhodrink
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