Ep 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush Queen
Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.
In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. Despite being unable to advertise on Meta or any paid platforms, Olivia and her agency found a way to work together and achieve significant successes. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.
Listen and learn in this episode!
Key takeaways from this episode:
Building a successful ecommerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.
Prioritizing customer care, product quality, and consistency is crucial for long-term success.
Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.
Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.
Utilizing tools like Postscript for SMS marketing can yield excellent results.
Transparency and honest communication between brands and agencies are essential for a successful partnership.
Organic content creation, email marketing, and building a community can play a significant role in brand growth.
Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Postscript: https://postscript.io/
Mailchimp: https://mailchimp.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
Today’s Guest:
Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products, navigating through the challenges of marketing regulations and payment processing limitations. Despite these obstacles, she successfully grew Kush Queen's ecommerce revenue and built a strong community around her products and had the ability to cross over into fashion, wellness, and pop culture while maintaining legacy status as cannabis operators. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.
Connect and learn more about Olivia and Kush Queen:
Website: https://kushqueen.shop/
LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/
Twitter: https://twitter.com/TheLivAlexander
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
