Ep 354: All Things Google Performance Max With Kasim Aslam, Sol 8
Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.
In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
Google knows what you are going to buy before you know you're going to buy it.
Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.
Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.
You can't trust Google Education. They lie.
Google can identify common denominators depending very heavily upon your niche.
If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.
Don't build multiple campaigns on Performance Max, build one campaign.
For eComm, separate by product categories and replicate your asset groups by distinct audience signals.
Limit superfluous URLs.
The products that people click on are not the products that people buy.
You want all of your product catalog in your PMax campaign separated by product categories.
Make sure that you are spending enough so that you are actually getting data.
Run your campaign for 6 weeks without touching it.
Monitor to determine the changes that you think you want to make.
People are the most important thing in an agency.
Recommended Tool: Telefy
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Recommended Channel:
Jordan Peterson
https://www.youtube.com/c/JordanPetersonVideos
Today’s Guest:
Kasim Aslam is the founder and CEO of Solution 8
Solutions 8 is the number 1 Google Ads Agency in the US.
Connect and learn more about Kasim and Solutions 8 here:
Website: https://www.sol8.com
Twitter: https://www.twitter.com/kasimaslam
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