Ep 353: All Things Amazon With Ganesh Krishnan, AI Hello
If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping.
In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Start with the audience retargeting and then move on to the product part of the promotion.
Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.
You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.
Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.
Humans should do human work and the AI should do the automation work.
If you can't measure it, you can't improve it.
Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.
Targeting the competitor's audience is also very powerful.
The reason why people go to Google or Facebook is different from the reason why people go to Amazon.
Keep your focus on a few specific products, increase your sales, and keep on adding more variations to these products.
Recommended App:
AI Hello https://www.aihello.com
Recommended Book:
Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610
Today’s Guest:
Ganesh Krishnan is the founder and director of AI Hello.
AI Hello is an automated AI system that handles Amazon ads.
Connect and learn more about Ganesh and AI Hello here:
Website: https://www.aihello.com
E-mail Address: ganesh@aihello.com
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