Ep 321: Scaling Pinterest Ads with Lindsay Shearer, Pins4Profit
Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest.
In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Pinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs.
The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands, and nutritional supplements.
During holidays, gift items for men are also working on Pinterest.
Start with your best-sellers to confirm that the audiences convert.
You can also target keywords like you would do for PPC in Google ads.
When looking for the best audiences create a bunch of different creatives.
Make sure you have a business account set up aside from your account so you can run ads.
Any type of change in your site can affect the Pinterest pixel.
You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.
The kind of creatives that work depends on the country that you are in.
Idea Pins get a lot of traction fast.
The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.
The average buying time on Pinterest is 20 days.
The faster you can implement testing, the better success you'll have.
Recommended App:
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Canva
https://www.canva.com
Recommended Podcast: Controlling Our Messy Mind with Dr. Caroline Leaf
https://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leaf
Today’s Guest:
Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.
Pins 4 Profit helps clients run large-scale Pinterest ads.
Connect and learn more about Lindsay and Pins 4 Profit here:
Website:
https://pins4profit.com
https://www.lindsayshearer.com
Instagram:
https://www.instagram.com/lindsaybshearer
Twitter:
https://www.twitter.com/lindsaybshearer
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