Ep 322: Perfecting Tiktok Ads with Jordan West
TikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.
In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Best Practices in Creating Videos on TikTok:
Prioritize vertical videos. Take up the entire screen.
Video length should depend on what kind of industry you are in. Split testing what's effective is important.
Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them.
Center all the important elements. TikTok wants you to keep everything right in the middle.
Add background music. Make it something that somebody wants to watch and make it make sense for the type of video.
Don't forget captions.
Include a compelling call-to-action in the video itself. Try to sell the next step.
Your UTM game needs to be strong.
Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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