Ep 327 Unlocking the Game-Changing Google’s Performance Max With Jordan West
If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you.
In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Performance Max is an absolute game-changer and the future of advertising.
Performance Max separates strategic marketers from tacticians.
In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos.
You can put in any video that is on YouTube even without access to the page.
If you do not use the 5 videos allotment, Google will make videos for you which is not recommended.
You can upload your customer list and select the option that you don't want to target your existing customers.
Customers now need about 500 touchpoints.
Google knows so much about people because of its data points.
Create an asset group and tie it to an audience group.
You can also create custom audiences in the background of people who have search intent for certain search terms.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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