Ep 309: Nailing SEO Keywords to Maximize Relevant Clicks with Jordan West
With the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically.
In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Use a keyword tool. This will determine the search volume of your keywords.
Search volume is the rough amount of searches that would happen in any given month for the specific keyword.
Map your keywords to content types.
Keep in mind that when you're writing content for your website, write it for a human and assume that the robot is going to be smart enough to catch on to that.
Ensure that you are using only one H1 tag on your page. It usually contains the page's keyword.
Keep your page title under 60 characters so that they are not truncated in the results.
Keep your meta description punchy and under 155 characters.
One of the big ranking factors is how long somebody stays on your website, so make sure that your website is great.
Include keywords on your slug.
Make sure that your images have descriptive alt texts and file names.
Add schema mark-ups to get some rich snippets.
You should be using keyword research to match questions with the search terms.
Book Recommendation: They Ask, You Answer by Marcus Sheridan
https://www.marcussheridan.com/they-ask-you-answer/
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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