Ep 310: Starting with SMS Marketing with Alex Beller of Postscript
With more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that’s far more engaging than email.
In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Postscript focuses exclusively on SMS and the Shopify ecosystem.
Subscriber LTV and two-way engagement generate the most revenue.
SMS is instantaneous and consumers are used to interacting with SMS as a two-way channel.
Another major category for Postscript is support.
To get started on SMS, start with acquisition.
Get phone numbers collected compliantly from your site pop-ups.
Include keywords call-to-actions and scannable QR codes in the packaging you send.
Have a well-optimized welcome flow.
Have a regular campaign cadence.
Treat SMS like a VIP channel.
The value of someone's SMS program is their subscriber LTV multiplied by the number of subscribers you have.
Set benchmarks for acquisition rate, revenue per message, messages per subscriber, and unsubscribe rate.
Subscribers should receive at least 5 messages per month.
Acknowledge and embrace all the different company stages you are in.
Featured Link:
https://help.postscript.io/hc/en-us/articles/1260804681349-Create-Your-Postscript-Desktop-Popup
Recommended Tools/App: Loom
https://www.loom.com
Recommended Podcast: The Trojan Horse Affair
https://podcasts.apple.com/gb/podcast/introducing-the-trojan-horse-affair/id1200361736?i=1000550872351
Today’s Guest:
Alex Beller is the co-founder and president of Postscript.
Postscript is the most used SMS platform for Shopify merchants.
Connect and learn more about Alex and Postscript here:
Website: https://www.postscript.io
Twitter: https://www.twitter.com/ringmybeller
This episode's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
