Ep 264: How to Automate Your Marketing Efforts with Referral Marketing, with Raul Galera, Referral Candy
“Recommendations happen on a daily basis. It is a natural part of our lives.”
In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business.
Listen up and take some notes.
KEY TAKEAWAYS FROM THIS EPISODE
Recommendations happen on a daily basis. Referral marketing is just a way of amplifying something that happens naturally.
In a referral program, you are not just incentivizing customers to promote your brand but also to make them come back for more.
Make sure that your customers are being reminded about your referral program.
Set up anti-fraud systems to flag potential fraud purchases.
Referral marketing comes naturally, if you have a good product, then it is the natural next step.
The more customers that you add to the referral program, the shorter amount of time that it takes for your program to take off.
Recommended App: AVOMA
https://www.avoma.com
Today’s Guest:
Raul Galera is partnerships manager and Chief Advocate at ReferralCandy.
ReferralCandy is a referral marketing tool that gets businesses more customers by incentivizing referrals. They have been running referral marketing campaigns since 2010.
Connect and learn more about Raul and Referral Candy here:
Website: https://www.referralcandy.com
Linkedin: https://www.linkedin.com/in/raulgalera/
Email: raulg@referralcandy.com
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