Ep 263: Top-of-the-Funnel Marketing Through Facebook Groups, with Serge Popovic, Crossrope
We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.
In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool.
Listen up and learn a lot from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
Think of the ways where your customers would have the best experience and result possible with your products.
Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.
You should have a strong team and a strong foundation that you can trust. Build robust processes.
Scaling up is all about teams and processes.
Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.
Recommended Podcast:
Planet Money
https://www.npr.org/podcasts/510289/planet-money
Today’s Guest:
Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.
Crossrope is a company that builds and sells products for fitness that challenges the status quo.
Connect and learn more about Serge and Crossrope here:
Website: https://www.crossrope.com
Linkedin: https://ca.linkedin.com/in/srdjanpopovic
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