Ep 153 - Organic Growth Hacking with Sarah Henderson, Founder of Hudson and Oak
In some cases, you can grow a thriving DTC brand without the use of paid ads. Take it from Sarah Henderson, founder of Hudson and Oak, a modern minimalist home decor brand. In today’s episode, Jordan and Sarah discuss the tactics that have led to the growth of her brand including influencer marketing(without paying!) and savvy product strategy development. The key takeaway from this episode is to know your customer, and make sure your business fundamentals are strong. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
Travel to stay inspired and fuel your creativity, especially if it moves your business forward at the same time.
Curate your influencers carefully, find true fans of the brand.
Know your customer. What do they want and where are they hanging out?
Keep your eye on the horizon and be a trendsetter.
TODAY'S GUEST
Sarah Henderson is the founder of Hudson and Oak, a minimalist homeware brand based in Vancouver, Canada. She was once a government assistant before becoming a full-pledged entrepreneur. Sarah’s Hudson and Oak doubled its revenue in its second year of business. She collaborated with a renowned designer, Jillian Harris. Michael Bublé and Scott Disick are among their list of celebrity customers. Sarah earned her degree in marketing at BCIT School of Business.
Check out Hudson and Oak at https://hudsonandoak.com/.
You can also follow them on IG: @hudsonandoakshop.
Connect with Sarah on LinkedIn.
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