Ep 108 - Double Your Wins with Effective Abandon Cart Email Marketing Strategies with Lewis Fausset, COO of Patrick Adair Designs

Written By Abby Berjes

What type of Abandoned Cart email marketing campaign should you create that will double your wins? 

Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive readers to their website. Learn from Lewis what type of email marketing approach worked well in converting abandoned carts. Plus, get more eCommerce business tips that can improve your customer engagements and conversions. 

KEY TAKEAWAYS FROM THIS EPISODE

  • Build your community and long-term brand equity through Email Marketing. 

  • Make your content fun to read and with value-added.

  • Work on a content strategy that highlights your brand uniqueness.

  • Use customer support inbox or live chat to retarget abandoned carts.

  • Define your email sequence flow to convert purchases.

  • Manage the profitability of your marketing - know your attribution time, cost of products, etc. 

 

TODAY’S GUEST

Lewis Fausset is Patrick Adair Designs’, Chief Operations Officer, whose expertise in business operations and marketing has yielded to massive growth. They scaled to over $165,000 of monthly revenue by leveraging a social following of over 750,000 youtube subscribers. He is also passionate about building other brands as a business and marketing consultant. To date, he has consulted on over 8-figure annual revenue for clients.

Check out Patrick Adair Designs’ website and their Youtube Channels.

Connect with Lewis on LinkedIn.

You can also follow him at Twitter: @lewiswf 

 
If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

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Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

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Abby Berjes
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Ep 109 - Jennifer DiPasquale of Women In Retail, Shares Why Asking for Feedback from your Target Audience is Key To Building a Community and Product that People Want
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Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox