Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox
Can you integrate a subscription service to your business and fully benefit from it?
In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!
KEY TAKEAWAYS FROM THIS EPISODE:
Fully understand if an acquisition will integrate into your current ecosystem.
You should be passionate about your brand.
When you transition to a subscription service, always look at your current inventory and the types of your audience.
Learn to diversify.
Never be afraid to try everything on Facebook Ads.
TODAY’S GUEST
John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.
Visit Battlbox website at https://www.battlbox.com/
Connect with John Roman on Linkedin.
You can also follow her activities at @johnnyromes on Instagram.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
