Ep 113 - How a Persistent Focus on a Sustainable Business With Jimmy Hickey, Founder, and Owner of Findlay Hats Paved the Way for Scaling
In today’s episode, Jordan talks with Jimmy Hickey, founder, and owner of Findlay Hats. Jimmy shares how their business started in the living room and grew into a nationwide and worldwide brand. Learn more about his inspiring story on product innovation, business sales and marketing, and brand management strategies from this episode. Make sure you got your pen and paper ready! This is a must-listen for startups!
KEY TAKEAWAYS FROM THIS EPISODE
Findlay Hats paved the way to expand their business by visiting each of the 10 stores across the USA that were included in their first small wholesale order.
Their marketing efforts focus on actively engaging their target audience through Facebook lives, building a community, and paid social media
One-on-one conversations and video messages from Jimmy and their team to their customers to improve engagement, retention, and sales.
If you don’t have the expertise to run effective ads, you should hire a digital marketing agency to run these. Have strong retargeting tactics in your paid advertising, despite bringing all this in house, Findlay Hats still uses an agency for their retargeting.
Fine-tune your landing pages to align with your prospecting and retargeting funnels.
Establish your brand's identity by driving video campaigns with a mix of high and low productions.
Boost your social proof through engagement campaigns for current selling ads. This helps the engagement, social proof and will pay for the campaign itself!
After a down year, pivoting and adjusting their offer to focus on sustainability has led to now being back in a position of scaling.
Be persistent!
TODAY’S GUEST
Jimmy Hickey is the founder and owner of Findlay Hats, a highly fashionable and functional brand that started in 2004. Findlay Hats is a customer-centric business with more than 100,000 community members. The business expanded organically without any investors, outside funding, or any famous influencers. From the garage production, Findlay moved into a 5,500 sq. ft. space to accommodate their growing product demands.
Check out Findley Hats at https://www.findlayhats.com/.
Connect with Jimmy Hickey at LinkedIn.
Follow Jimmy’s latest happenings on Instagram: @jimmyhickey
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