Ep 112 - Pivoting To Become A Multi-Million Dollar Brand with Kim Lewis, CEO of CurlMix
In today’s episode, Jordan speaks with Kim Lewis, CEO, and Co-Founder of Curlmix - clean beauty hair products for curly hair. Kim shares how their business pivoted until their successful breakthrough with millions of dollars in just a couple of years! Learn more about their marketing strategies, how they sought help from investors to fund their business, and how they finally got featured in Shark Tank’s Season 10. You won’t afford to miss this insightful episode!
KEY TAKEAWAYS FROM THIS EPISODE
Kim saw the need to manufacture and mass-produce their own effective hair care products for curly hair which were hard to find in the market.
Kim and her husband courageously pivoted three times in their business, always learning from each experience until they discovered the massive need for their new products. This business breakthrough scaled from $100,000 revenue to $5.5 million dollars!
When they reached millions of sales, they started to run email marketing to reach new customers.
Always wear a learner’s hat. Seek advice and guidance of expert coaches who are beneficial for your business success.
Keep on learning eCommerce best practices from the business people in your network.
TODAY’S GUEST
Kim Lewis is the CEO and co-founder of CurlMix, an innovative clean beauty hair products for curly hair. She and her husband, Tim has quickly shifted CurlMix into a multi-million dollar brand - a major business breakthrough in just a couple of years. Currently, they run a manufacturing facility in Chicago and employ full-time staff and people of color in their community.
CurlMix has been notably featured in Shark Tank and published in Refinery29, Ebony Magazine, and ABC TV.
Visit CurlMix’ website and explore its products.
Connect with Kim Lewis at LinkedIn.
Follow Kim and her husband’s whereabouts on Instagram: @kimandtimlewis
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