E-Commerce Marketing Resources
MARKETING CALCULATORS
Do you actually know what your true BREAK EVEN Return On Ad Spend is? If not, use this simple calculator to find out! Knowing this can make the difference between marketing that generates profits and marketing that loses money.
This calculator will automatically tell you your true Return On Ad Spend, as well as provide some basic insights about where you should be setting your performance and scaling goals.
This very detailed strategic calculator will, based on a few key data points provided by you, reveal the massive revenue growth potential that is possible with a high-growth scaling strategy.
SOCIAL MEDIA MARKETING
Here at Mindful Marketing, we are hyper-growth and results-focused, and so are our social media marketing campaigns. We’ve encountered a recurring school of thought that “You can’t be profitable with paid ads beyond a certain scale” and we whole-heartedly believe this to be FALSE.
Our approach to creating and managing social media ad campaigns allows us to be agile, aggressive, and 100% results driven. We believe that good marketing should be able to pay for itself many times over, and we regularly generate the results to prove this belief correct.
OUR APPROACH
We create your strategy based off our proven e-commerce strategy framework. We use the latest in advanced AI to exponentially multiply your results and ensure your campaigns are ROAS positive. Our amazing account managers ensure strategic goals and KPI’s are being met. We use technology to actively monitor campaigns to put out fires before they ever start
STEPS TO SUCCESS
1. ACCOUNT AUDIT - We start with an audit of your ad accounts. We look at everything you are doing, and we identify waste to eliminate as well as opportunities to scale.
2. FULL DIAGNOSTIC - With your help, we perform a deep dive on your business and develop a marketing plan based on your specific marketing goals
3. EXECUTE, MANAGE, SCALE - We implement based on the marketing plan we developed, and we scale.
Search Engine Marketing For E-Commerce
Search is an incredibly important component of E-commerce marketing. Learn more below.
GOOGLE SEARCH
When done right, the traffic generated by Google search ads campaigns is highly relevant, high-intent traffic - meaning every visitor clicks an ad with the intent to take action (and buy a product). Every brand should be running Google ads for their brand keywords, their competitors, their products, and the problems their products solve. Failure to do so is a massive missed opportunity, and it allows competitors to win over your customers.
GOOGLE SHOPPING
Google Shopping should be an integral part of every brand’s digital strategy. We’ve found them to be incredibly effective. Why? They are image-based ads and show up alongside the text-based search results, so they practically pop off the page, increasing the chances of the right person seeing your products. Also, if you are running search ads and shopping ads simultaneously, you can show up in the search results multiple times on the same page.
GOOGLE DISPLAY
Google display is an incredibly effective way to reach a massive audience. One huge benefit is that the average cost per click of display ads is a fraction of most other platforms, making it a cost-effective way to generate brand awareness in a visual way. Its also a great way to retarget your website visitors, and reclaim potentially lost sales.
YOUTUBE VIDEO ADS
YouTube ads can be a very powerful component of a marketing strategy. There are many different video ad formats to choose from, but the real power lies in the immense targeting ability. Ads can target viewers by keyword, topics, interests, specific channels, specific videos, and many more options. This allows brands to get in front of their exact demographic.