When does Google Shopping make sense for a business?

Written By Sean Lang

In short: if you’re not already on Google Shopping…Do it today!

As long as you’ve got the ad spend, and a well-positioned product that is searchable, your business should be using Google Shopping.

Why? A number of good reasons!

  • Google Shopping ads appear at the very top of the page, above search ads and organic results. This means…more clicks! Which means…more sales!

  • Google Shopping ads are visual, meaning people get to see the product, see the price, AND if they’re interested…click to learn more and/or make a purchase

  • Google Shopping ads are, by their very nature high intent ads. People are much more likely to purchase something they are actually searching for, rather than something from a random ad.

  • Google Shopping ads overall CPA (Cost per action) is $38.87, which is significantly lower when compared to the CPA of Google search ads, which is $48.96 (2019)

Google Shopping ads do take some additional time and work to set up when compared to search ads, but when managed correctly they can be incredibly lucrative, and should be a pillar of every e-commerce business’s marketing strategy.

Sean Lang
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