Grooming Products Brand Case Study
Profitable Growth in just 1 month!
60% Growth in ROAS
50% Decrease
In Ad Spend
Worried about over-reliance on a single marketing channel?
Challenge They Faced
Maintaining profitability while Scaling
Creative Testing
Promoting different SKUs
What we found
We had some ads that were performing well but the majority of the budget was allocated to testing.
Dynamic Carousels works really good
Canada performed 2x better than the US
The upGrowth Solution
Lower budget by 50% and focus on what's working
Target Canada only
Better TOF structure
The Results
Biggest Pain Point
Spending $700/day on Facebook at 1.6x Roas
Case Study Highlight
Sometimes you have to spend less and focus on what's working rather than keep testing.