Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.

In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click to purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.

Listen and learn in this episode!