Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey
Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. Insights into handling setbacks, funding negotiation, and the intense 8-day period of securing investors to save the business from bankruptcy during the COVID-19 pandemic.
In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits, scaling businesses, and navigating the challenges of the alcohol industry. They explore how Natterjack is redefining the whiskey experience, appealing to non-whiskey drinkers, and embracing the rise of the sobriety movement. From discussing the impact of COVID-19 on the business to the intense funding negotiation that saved it from bankruptcy, Aidan shares his remarkable journey.
Listen and learn in this episode!
Key takeaways from this episode:
Aidan Mehigan's aim to create a whiskey brand that appeals to non-traditional spirit drinkers and the uninitiated in the spirit space, focusing on the aspirational side of the brand's story.
Understanding the three key factors for scaling a business - liquid, marketing, and people, and the complexities of operations, supply chain, and delivery as the brand scales.
The necessity of compelling storytelling and leveraging direct-to-consumer (DTC) sales to drive traffic and sales in bricks-and-mortar retail, focusing on creating a narrative that grows the category rather than stealing market share.
Utilizing platforms like LinkedIn for thought leadership and brand promotion and understanding the challenges and opportunities in the whiskey and alcohol market.
Openness to saying yes to ideas, embracing failure as a means of learning, and the importance of failing fast and often for learning according to the Jeff Bezos principle.
Natterjack's bold move of not playing in the traditional age statement game and aiming to appeal to non-whiskey drinkers while emphasizing quality, versatility, and learning from mistakes.
The impact of personal experiences on handling business challenges and the entrepreneurial mindset shaped by previous experiences.
Today’s Guest:
Aidan Mehigan, is the founder of Natterjack Irish Whiskey, a brand that aims to redefine the traditional Irish whiskey market by appealing to non-whiskey drinkers and embracing the rise of the sobriety movement. As an expert in the spirits industry, Aidan emphasizes the importance of conscious drinking, marketing strategies to reach a wider audience, and the challenges of scaling a business in the alcohol industry.
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