Ep 562: Email Apocalypse - Here’s What You Can Do with Michael Diesu, Revenue Roll
We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation.
In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email regulations and the impact on ecommerce brands. Michael, the cofounder and CEO of Revenue Roll, shares insights on how the changes will affect email marketing and what brands can do to adapt and thrive in this new environment. From the potential risks of spam complaints to the innovative strategies for identifying and targeting cold audiences.
Listen and learn in this episode!
Key takeaways from this episode:
Understanding the impact of changes in email regulations and how it affects a brand's ability to send mass email blasts on their domain.
Recognizing the potential risks of high spam complaint rates and the necessity to be selective and prioritize higher intent targets for email sends.
Understanding the impact of exceeding spam complaint limits on a brand's email domain health, leading to emails being delivered directly to spam folders.
Learning about an innovative strategy involving the use of forwarding emails through multiple domains to minimize risk and maintain main domain health.
Exploring the potential for generating incremental revenue from colder audiences through incentivized email marketing, with the focus on providing value to the recipients.
Emphasizing the value of a small, focused team and the strategic importance of great products and customer testimonials for business growth.
Recommended Tools/Apps:
Superhuman: https://superhuman.com/
Recommended Playbooks/Audiobooks:
48 Laws of Power: https://www.grahammann.net/book-notes/48-laws-of-power-robert-greene
33 Strategies of War: https://www.goodreads.com/book/show/35289.The_33_Strategies_of_War
The Laws of Human Nature: https://www.goodreads.com/book/show/39330937-the-laws-of-human-nature
Today’s Guest:
Michael Diesu, the CEO and co-founder of Revenue Roll. Michael is an expert in email marketing and discusses the impact of the recent changes in email regulations, particularly from Gmail and Yahoo, on ecommerce brands. He shares how Revenue Roll assists brands in identifying anonymous website visitors and retargeting them through innovative strategies to ensure optimal email performance.
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